AUSSIE PRIMARY SCHOOLS HELPING OTHERS THIS CHRISTMAS THANKS TO DISNEY’S CLUB PENGUIN

Club Penguin - coins for change

Primary schools across Australia have been learning about the importance of charitable giving in the lead up to Christmas, thanks to a new school program run by Disney’s Club Penguin.

Launching to over 1,800 primary schools nationally in term four, the program will see the roll out of term based activity resources designed to teach students about real world issues that impact communities today in a fun and engaging way. The first will focus on ‘Coins for Change’, an in-game initiative designed to teach children about charities and the importance of taking action to help others.

In-classroom activity packs will teach students about the importance of ‘Providing medical help’, ‘Protecting the earth’ and ‘Building safe places’ around the world to support less fortunate children and families in need.

Coins for changeThe schools program is an extension of Club Penguin’s Global Citizenship project that encourages children to get involved with charitable activities. During the Christmas period, Coins for Change allows members of the interactive world to donate their virtually earned coins to causes around the world.

Donations contribute to unlocking how a real life $1 million donation will be used for real-world charitable projects around the world.

To date, Club Penguin has donated over $10 million to charities in over 40 countries, directly reaching over 200,000 kids world-wide. Some local charities that have benefited from Club Penguin’s donations include The Aboriginal Children’s Advancement Society, Sydney Story Factory, St Meads Hospital and Phillip Island’s Penguin Foundation to name a few.

With Global Citizenship at the forefront of game play, an in-schools program seemed like a natural fit for Disney’s Club Penguin explained Kylie Watson-Wheeler, Chief Marketing Officer, The Walt Disney Company, Australia.

“Club Penguin has had an impressive record of giving with the Coins For Change programme over the past 6 years. With this initiative, we are encouraging and empowering kids to take action, help others, and change the world through clubpenguin.com,” said Watson-Wheeler.

“The connectivity of Club Penguin and this call-to-action allows Australian kids to take the message of giving and helping those less fortunate communities, offline and into classrooms,” she added.

Coins For Change is live in-game from 20 December – 1 January on www.clubpenguin.com

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